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Journal of Clinical Oncology 2010 Advertising Rates


Commercial Display Advertising

Reprints

Online Banner Advertising

Oncology Career Center/Classified Advertising

Advertising and Reprint Guidelines


Commercial Display Advertising

JCO is the foremost peer-reviewed biomedical journal in the field of oncology and ASCO�s official journal. It is the most authoritative source for current information on the diagnosis and treatment of patients with cancer and widely acknowledged as the gold standard for clinical oncologists.

JCO provides advertisers an extremely cost-effective means for reaching the entire audience of clinical oncologists and hematology malignancy specialists. It also reaches radiation oncologists, surgical oncologists, pediatric oncologists, urological oncologists, and others involved in the treatment of patients with cancer.

According to Perq/HCI�s June 2007 focus study, JCO provides advertisers with more readers and more advertising exposure than any other publication reaching oncology specialists.

For additional information contact:

The Walchli Tauber Group Inc
E-mail: wt-group{at}wt-group.com
Phone: 443-512-8899
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

Click to access the Complete JCO Online Media Kit or download the Rate Card.

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Reprints

Reprints are an excellent tool for providing physicians with valuable information on new and existing drug therapies, as well as for providing data on new indications for established drugs. A reprint of an article published in JCO, the foremost peer-reviewed biomedical journal in the field of oncology, will provide even more impact to your pharmaceutical presentations. For additional information on JCO commercial reprints contact:

The Walchli Tauber Group Inc
Attn: Terry Dennsteadt
E-mail: wt-group{at}wt-group.com
Phone: 443-512-8899, ext. 107
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

Or, request a Commercial Reprint Price Quote.

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Online Banner Advertising

For additional information on JCO online banner advertising contact:

The Walchli Tauber Group Inc
Attn: John Malamphy
E-mail: john.malamphy{at}wt-group.com
Phone: 443-512-8899, ext. 104
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015


Rates

Leaderboard: $60 CPM
Skyscraper Ad: $60 CPM

Specifications

Banner Size: 728px wide x 90px high
Skyscraper Size: 160px wide x 600 px high
File Format: Flash, Shockwave, GIF, JPG
Max File Size: 25k
Max Rotation: 3 Rotations over 30 seconds
Expandable Ad Units: Acceptable for select pages

eTOC Banner Advertising

Current Issue TOC & Publish Ahead of Print TOC: $2,000/month Size: 468x60
File Format: GIF or JPG

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Oncology Career Center/Classified Advertising

Classified advertising is available in JCO for those recruiting personnel or with positions sought, fellowships, practices for sale, and academic posts to be filled. Ads are available in two formats — line ads and display ads. Details are listed below.

JCO ads online: All line advertisements will also appear on the Oncology Career Center Web site: careers.jco.org.

I. Line Advertising Rates and Information

PRE-PAYMENT IN FULL IS REQUIRED WITH ALL ADS (major credit cards). Checks should be made payable to American Society of Clinical Oncology and must be received before the ad is placed. All line ads will be placed in the first available print issue and will be placed online immediately 3 weeks prior to the print ad. Line ads are listed alphabetically by state and are noncommissionable. Ads in bold font are available for $45 each per issue, and boxed ads are available for $80 each per issue. Blind box service is available for an additional $45 per issue. Please specify the state under which your advertisement should appear and which month(s) you would like it to be in print. Salary amounts may NOT be included in the print version of the ad.

Advertising Deadlines: Three issues each month

Closing Dates
Issues/2010 1st 10th 20th
January 12/01 12/10 12/20
February 01/01 01/10 01/20
March 02/01 02/10 02/20
April 03/01 03/10 03/20
May 04/01 04/10 04/20
June 05/01 05/10 05/20
July 06/01 06/10 06/20
August 07/01 07/10 07/20
September 08/01 08/10 08/20
October 09/01 09/10 09/20
November 10/01 10/10 10/20
December 11/01 11/10 11/20

Materials: Ads submitted by computer must be in Word-friendly format. No proofs are available.

Number of Words 1 PRINT ISSUE (10 days online) 2 PRINT ISSUES (20 days online) 3 PRINT ISSUES (30 days online)
1-100 $555 $1,005 $1,445
101-200 $725 $1,170 $1,615
201-300 $890 $1,335 $1,785
301-400 $1,060 $1,500 $1,950


Click here to download the advertising form. This form must be filled out and submitted with all orders.

II. Display Advertising Rates and Information

Display space is available for those desiring greater visibility or additional space for their message. Three format sizes, 1/4, 1/2 V/H, or full page. Display ads are commissionable and pre-payment is required. Display ads can be placed online. Please specify format and month(s) to appear.

Materials: Display ads must be submitted as PDF files, preferably 600 dpi minimum. If your ad is being placed online also, a Word-friendly format of your text must be included. All ads must be e-mailed to: sandy.bredlow{at}wt-group.com.

Typesetting of display ads cost is as follows. Cost is PER INSERTION:

Display Space Dimensions 1x 3x 6x 12x
1 page 6.8" x 9.175" $3,145 $3,100* $3,035* $2,975*
1/2 horizontal 6.8" x 4.45" $2,055 $1,975* $1,925* $1,900*
1/2 vertical 3.25" x 9.175" $2,055 $1,975* $1,925* $1,900*
1/4 page 3.25" x 4.45" $1,215 $1,185* $1,160* $1,140*

* Denotes each insertion.

Online Display Rates (10 days online in addition to the Display Ad):
1/4 page = $215 1/2 page = $430 Full page = $645

Color Rates for Display Ads (all ad sizes):
Standard = $990 Matched = $1,065 3/4 Color = $2,750

III. Curriculum Vitae Searches

CV searches are available on the Oncology Career Center.
1 month = $310 3 months = $625
6 months = $935 1 year = $1,250

Click here to download the advertising form. This form must be filled out and submitted with all orders.

CANCELLATION POLICY:
Cancellation requests must be confirmed in writing and will be honored for the next applicable issue.
There are no refunds.

Send all advertising requests to: The Walchli Tauber Group, Inc.
Attn: Sandy Bredlow
E-mail: wt-group{at}wt-group.com
Phone: 443-512-8899 x 108
Fax: 443-512-8909
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

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Advertising and Reprint Guidelines

ASCO Advertising Policy
ASCO�s Policies and Procedures for Commercial Reprints, Including Meeting Abstracts
ASCO�s Policies and Procedures for Commercial Digital Reprints of Virtual Meeting Content


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